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Only Deliver Value

Think big, act small, fail fast; learn rapidly.

Part 11 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Release Early, Release Often

We keep our code ready to ship.

Part 10 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Perform Energized Work

We work at a pace that allows us to do our best, most productive work indefinitely.

Part 09 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Make Realistic Plans

All team members play a role in the creation and execution of realistic plans.

Part 08 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Build Loosely Coupled Components

Building loosely coupled components ensures that tomorrow we can leverage today’s work to build new websites or explore alternative lines of business.

Part 07 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Maintain a Security Mindset

“If you think technology can solve your security problems, then you don’t understand the problems and you don’t understand the technology.” (Bruce Schneier)

Part 06 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Refactor Continuously

Campsite Rule: Leave it better than you found it.

Part 05 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Decide at the Last Responsible Moment

“You ain’t gonna need it”

Part 04 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Don’t Repeat Yourself

Duplication is Evil

Part 03 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas. Continue reading

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Be Virtuous

Practice Laziness, Impatience, and Hubris

Part 02 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.
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