Think big, act small, fail fast; learn rapidly.

Part 11 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

We keep our code ready to ship.

Part 10 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

We work at a pace that allows us to do our best, most productive work indefinitely.

Part 09 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

All team members play a role in the creation and execution of realistic plans.

Part 08 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

Building loosely coupled components ensures that tomorrow we can leverage today’s work to build new websites or explore alternative lines of business.

Part 07 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

“If you think technology can solve your security problems, then you don’t understand the problems and you don’t understand the technology.” (Bruce Schneier)

Part 06 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

Campsite Rule: Leave it better than you found it.

Part 05 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

“You ain’t gonna need it”

Part 04 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

Duplication is Evil

Part 03 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.

Practice Laziness, Impatience, and Hubris

Part 02 of eleven from our Principles of Web Development, the guiding principles all employees at abbywinters.com follow. All staff are assessed their adherence to (and excelling in) each of these areas.